Behind the Sweets
Welcome to Behind the Sweets, where Jae Sweets shares the artistry, lessons, and celebrations that shape our work across Philadelphia and the tri-state area. Here you’ll find event recaps, cake care tips, and a behind-the-scenes look at what it takes to run a bold, creative dessert brand. Whether you’re planning your next celebration or just love the details that make every cake unforgettable, this is where inspiration meets flavor — one story at a time.
Behind the Sweets
How I Plan My Business for the New Year
Every year, I like to hit the reset button on Jae Sweets. Planning isn’t just about making lists or setting goals — it’s about creating a system that actually works...
How I Plan My Business for the New Year
Every year, I like to hit the reset button on Jae Sweets. Planning isn’t just about making lists or setting goals — it’s about creating a system that actually works...
Resetting for the New Year: What’s Coming to Ja...
Every new year gives me a chance to reset, organize, and get intentional about how I’m running Jae Sweets. In full transparency, I haven’t had a consistent run since transitioning...
Resetting for the New Year: What’s Coming to Ja...
Every new year gives me a chance to reset, organize, and get intentional about how I’m running Jae Sweets. In full transparency, I haven’t had a consistent run since transitioning...
Easter, Friendship & Sweet Moments: Elevate You...
Spring is the season of new beginnings, blooming flowers, and beautiful gatherings—and what better way to celebrate than with your closest friends? This Easter, it’s time to embrace joy, laughter,...
Easter, Friendship & Sweet Moments: Elevate You...
Spring is the season of new beginnings, blooming flowers, and beautiful gatherings—and what better way to celebrate than with your closest friends? This Easter, it’s time to embrace joy, laughter,...
Spring Into Greatness: Fresh Cakes, Bold Moves ...
Spring is finally here, and with it comes a fresh start, longer days, and endless inspiration! As the flowers bloom and the world wakes up, I’m stepping into this season...
Spring Into Greatness: Fresh Cakes, Bold Moves ...
Spring is finally here, and with it comes a fresh start, longer days, and endless inspiration! As the flowers bloom and the world wakes up, I’m stepping into this season...
Something Sweet is on the Way....
Exciting things are baking at Jae Sweets, and we can’t wait to share them with you! Starting soon, our blog will be your go-to spot for custom cake inspiration, dessert...
Something Sweet is on the Way....
Exciting things are baking at Jae Sweets, and we can’t wait to share them with you! Starting soon, our blog will be your go-to spot for custom cake inspiration, dessert...